Why Us
MSi is a pioneering technology company, passionate about improving retail & commercial environments through innovative lighting solutions. Our proprietary
design and engineering has created a line of superior LED directional lamps with high brightness LED’s, lightweight design, super efficient power supply and
patented features – providing energy efficient replacements for inefficient, short lived incandescent lamps. MSi’s products are rated for 50,000 hours saving retailers as much as 80% on direct power costs.
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CrimpFin™ Heat Sink


crimped-fin-whyThermal management is critical to ensure long life of LED's an ectronics. The MSi iPAR™ and iMR™ series of products utilize a CrimpFin™ design that dramatically increases the surface area and the thermal transfer efficiency. As shown in this illustration, this technique allows for a cooler product that is much lighter than the aluminum die cast designs often seen in the marketplace.
 
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Electronics:
At the heart of all MSi products are electronics that are built to deliver maximum efficiency while supporting an aggressive warranty program of five years with a life of 50,000 hours. The dimmable versions of the products use a two stage regulator that allow for Power Factor that is greater than 0.95 while providing more efficient control of LEDs. A microcontroller in the product identifies the dimmer type and implements algorithms that ensure proper operation in applications using multiple dimmers.

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CREE is the leader in the Power LED market and has been a valued partner to MSi for the past 5 years. MSi uses industry leading Cree LED chips to maximize the performance of its lamps. The new xPAR™ and xMR™ series of product incorporate the award winning XML high brightness LEDs.
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